Books: High Growth Handbook by Elad Gil Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr Scaling Up: How a Few Companies Make It … and Why the Rest Don’t by Verne Harnish Articles: “Telling the Right Story With Numbers: Nailing Unit Economics” from Crunchbase News …
If something’s easy, everyone will do it. Entrepreneurial risk involves finding something that the market has yet to figure out, so in any new market, unit economics are tough. You don’t know what you don’t know. However, figuring it out is key.
“It’s not what you earn, it’s what you spend.” ― Paul Clitheroe Ultimately, every organization – even a non-profit – needs to reach a level of sustainability that makes it work from a financial perspective. If you’ve hit and found your market, reaching that level of sustainability is much easier. Unit economics are fundamentally important …
