When you use a reiterative process, you may not know precisely how your customer will use your product or service, and if you are in a good market, you may be able to get away with this. Some companies may not know initially what they want to be or what their value proposition is, but …
What is your value proposition for your customers? “Average is a failing plan! Average doesn’t work in any area of life. Anything that you give only average amounts of attention to will start to subside and will eventually cease to exist.” ― from The 10X Rule: The Only Difference Between Success and Failure by Grant …
To grab market share, a product must be demonstrably better than the current solution. By releasing your product early, you risk not having a product that is at that level, which will disappoint customers. This may create a challenge that has to be overcome later.
What is needed to get to the MVP Level? What’s the next incremental step for the organization? “I call this a ‘Minimum Viable Product,’ or MVP. This should be the thing you show to the public for the first time. How effective does it have to be? Well, it should actually work, though to a …
Module 5: Product Design, Minimum Viable Product, Proof of Concept Read More »
Not everyone can save the world. While grand designs are important and inspiring, a healthy dose of realism is equally important. What can realistically be accomplished in the near term – not some lofty grand vision – by your organization with the resources at hand?
Why does our organization make sense, and what is the organization’s mission? “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? …
Module 1: Why? The Mission and Purpose of a Company Read More »
