Module 18: Additional Resources
Books: Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr Smart Business Metrics: Measure What Really Counts & Manage What Makes the Difference by Bob Phelps Articles: “5 Performance Metrics …