Topic Tag: the Sales Process
Module 8: Conflicting Dynamic
A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …
Module 8: Distribution, the Buyer’s Journey, and the Sales Process
How are you going to influence or direct the sales process channel? “There is no sale without the story; no knockout without the setup.” ― Gary Vaynerchuk, author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too “We need to stop interrupting what people are interested in and be …
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