In the entrepreneurial world, there’s often too much of a focus on intellectual property. In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …
Articles: SEO in 2020: Build a Highly Profitable SEO Business and Create Your Passive Income. Place You in the Top Positions of Google and Earn Money with Affiliations by Luke Harris Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong and Chad Ridderson
If you are original, you have to be original. Copying may be the sincerest form of flattery, but the uniqueness of your product and service deserves a unique marketing strategy. [This may be true, but keep it in check.]
What sales techniques are going to be most effective in building your platform? “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” ― Jonah Berger, “Viral’s Secret Formula” “Content builds relationships. Relationships are built on trust. Trust builds revenue.” ― …
Module 9: Guerilla Marketing, Growth Hacking, and Other Sales Techniques Read More »
A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …
How are you going to influence or direct the sales process channel? “There is no sale without the story; no knockout without the setup.” ― Gary Vaynerchuk, author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too “We need to stop interrupting what people are interested in and be …
Module 8: Distribution, the Buyer’s Journey, and the Sales Process Read More »
Articles: “Focus on the Customers You Want, Not the Ones You Have” by J.P. Eggers Video: “How to Run a User Interview” by Emmett Shear, Founder and CEO of Justin.tv and Twitch.
Unlike other modules, with this unit, you have no particular counterforce. When you’re thinking about your ultimate customers, you’re really thinking through who you want to be as a company. No right answer exists, but all companies and entrepreneurs need to know who they want to be. Thinking about the customers you ultimately want to …
Why will customers choose you? Why will customers keep coming back to you? “If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.” ― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future “There is something fundamentally different …
Module 7: Customer Experience, Customer Development, and Customer Personas Read More »
