Topic Tag: Sales

Module 3: Conflicting Dynamic

In the entrepreneurial world, there’s often too much of a focus on intellectual property.  In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …

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Module 9: Additional Resources

Articles: SEO in 2020: Build a Highly Profitable SEO Business and Create Your Passive Income. Place You in the Top Positions of Google and Earn Money with Affiliations by Luke Harris Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong and Chad Ridderson

Module 9: Conflicting Dynamic

If you are original, you have to be original.  Copying may be the sincerest form of flattery, but the uniqueness of your product and service deserves a unique marketing strategy. [This may be true, but keep it in check.]

Marketing team working on content strategy.

Module 9: Guerilla Marketing, Growth Hacking, and Other Sales Techniques

What sales techniques are going to be most effective in building your platform? “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” ― Jonah Berger, “Viral’s Secret Formula” “Content builds relationships. Relationships are built on trust. Trust builds revenue.” ― …

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Module 8: Conflicting Dynamic

A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …

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Color wheel of user and customer personas.

Module 7: Customer Experience, Customer Development, and Customer Personas

Why will customers choose you? Why will customers keep coming back to you?  “If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.” ― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future “There is something fundamentally different …

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