Unlike other modules, with this unit, you have no particular counterforce. When you’re thinking about your ultimate customers, you’re really thinking through who you want to be as a company. No right answer exists, but all companies and entrepreneurs need to know who they want to be. Thinking about the customers you ultimately want to …
Why will customers choose you? Why will customers keep coming back to you? “If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.” ― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future “There is something fundamentally different …
Module 7: Customer Experience, Customer Development, and Customer Personas Read More »
