Topic Tag: Profile the Persona for the Beachhead Market

Color wheel of user and customer personas.

Module 7: Customer Experience, Customer Development, and Customer Personas

Why will customers choose you? Why will customers keep coming back to you?  “If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.” ― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future “There is something fundamentally different …

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