In the entrepreneurial world, there’s often too much of a focus on intellectual property. In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …
Books: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
What is unique about your company within the broader market context? “A journey of a thousand miles begins with a single step.” ― Lao Tzu “If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Good markets can help make bad entrepreneurs better, but bad markets can make …
Module 3: Market Sizing, Go-to-Market Strategy, and Defensibility Read More »
