Topic Tag: Map the Process to Acquire a Paying Customer

Module 16: Additional Resources

Articles: “12 Steps to Create Revenue Projections for Any Startup” from Projection Hub “Effective Financial Projections for a Startup” from the Journal of Accountancy “How to Forecast Revenue and Growth” in Entrepreneur magazine

Module 16: Conflicting Dynamic

When it comes to revenue forecasts, you are almost always better off being conservative, hitting your numbers, and looking like a winner. However, being too conservative does have its issues. You may not have the resources in place to service the new revenue; raising capital to expand to meet new customers may take longer; and …

Module 16: Conflicting Dynamic Read More »

Module 8: Conflicting Dynamic

A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …

Module 8: Conflicting Dynamic Read More »