Topic Tag: go-to-market strategy

Module 3: Conflicting Dynamic

In the entrepreneurial world, there’s often too much of a focus on intellectual property.  In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …

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Module 3: Additional Resources

Books: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen