Articles: Read more about the Yeti story in Inc magazine’s “How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand” Videos: “Building Product, Talking to Users, and Growing” by Adora Cheung, Founder of Homejoy.
Often, the impulse is to just get started. You don’t know what you don’t know. A business plan is only as good as the paper it’s written on, and everyone, according to Mike Tyson, has a plan until they are hit in the face. However, planning is essential. Abraham Lincoln is wrongly attributed as saying, …
Now that you have your story, how do you propose going forward? What is your next step? How are you going to get your first dollar? “You can put lipstick on a pig, but it is still a pig.” ― Barack Obama A journey of a thousand miles begins with a single step. Now that …
