Module 7: Additional Resources
Articles: “Focus on the Customers You Want, Not the Ones You Have” by J.P. Eggers Video: “How to Run a User Interview” by Emmett Shear, Founder and CEO of Justin.tv and Twitch.
Topic Tag: customer development
Module 7: Conflicting Dynamic
Unlike other modules, with this unit, you have no particular counterforce. When you’re thinking about your ultimate customers, you’re really thinking through who you want to be as a company. No right answer exists, but all companies and entrepreneurs need to know who they want to be. Thinking about the customers you ultimately want to …
Module 7: Customer Experience, Customer Development, and Customer Personas
Why will customers choose you? Why will customers keep coming back to you? “If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.” ― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future “There is something fundamentally different …
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