Topic Tag: competition

Module 3: Conflicting Dynamic

In the entrepreneurial world, there’s often too much of a focus on intellectual property.  In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …

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Module 11: Additional Resources

Books: The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Competition Demystified: A Radically Simplified Approach to Business Strategy …

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Module 11: Conflicting Dynamic

The Blue Ocean Strategy Definition: ‘Blue Ocean Strategy [refers to] a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Occasionally, you see pure Blue Ocean companies. They’re creating a new …

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