Module 3: Additional Resources
Books: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
Topic Tag: Calculate the Total Addressable Market (TAM) Size for the Beachhead Market
Module 3: Market Sizing, Go-to-Market Strategy, and Defensibility
What is unique about your company within the broader market context? “A journey of a thousand miles begins with a single step.” ― Lao Tzu “If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Good markets can help make bad entrepreneurs better, but bad markets can make …
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