Topic Tag: Calculate the Total Addressable Market Size for Follow-on Markets

Module 3: Conflicting Dynamic

In the entrepreneurial world, there’s often too much of a focus on intellectual property.  In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …

Module 3: Conflicting Dynamic Read More »

Module 8: Conflicting Dynamic

A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …

Module 8: Conflicting Dynamic Read More »