In the entrepreneurial world, there’s often too much of a focus on intellectual property. In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …
A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …
How are you going to influence or direct the sales process channel? “There is no sale without the story; no knockout without the setup.” ― Gary Vaynerchuk, author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too “We need to stop interrupting what people are interested in and be …
Module 8: Distribution, the Buyer’s Journey, and the Sales Process Read More »
