When it comes to revenue forecasts, you are almost always better off being conservative, hitting your numbers, and looking like a winner. However, being too conservative does have its issues. You may not have the resources in place to service the new revenue; raising capital to expand to meet new customers may take longer; and …
“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” ― William Shakespeare, Macbeth “We have two classes of forecasters: Those who don’t know — and those who don’t know they don’t know.” ― John Kenneth Galbraith It may be a dollar …
Books: Do Scale: A Road Map to Growing an Remarkable Company and Predictable Success: Getting Your Organization on the Growth Track – and Keeping It There by Les McKeown The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries What You Do Is Who You Are: How to …
Culture is a key piece of operational efficiency. A good company culture builds trust, inspires, and creates an engaged workforce. Innumerable books and articles have been written about creating culture, and entrepreneurs who neglect to build a good culture do so at their own peril … But building culture in the planning stage is difficult, …
What do you need to create in order to produce your goods or services? After MVP, what’s the next thing you need to build out? “The road of a thousand miles begins with the first step.” ― Chinese proverb “There is only one way to eat an elephant: a bite at a time.” ― Desmond …
Module 10: Operating Your Business, the What, Best Practices, and Building Culture Read More »
A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …
How are you going to influence or direct the sales process channel? “There is no sale without the story; no knockout without the setup.” ― Gary Vaynerchuk, author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too “We need to stop interrupting what people are interested in and be …
Module 8: Distribution, the Buyer’s Journey, and the Sales Process Read More »
