Module 7: Additional Resources
Articles: “Focus on the Customers You Want, Not the Ones You Have” by J.P. Eggers Video: “How to Run a User Interview” by Emmett Shear, Founder and CEO of Justin.tv and Twitch.
Topic Tag: Build an End User Profile
Module 7: Conflicting Dynamic
Unlike other modules, with this unit, you have no particular counterforce. When you’re thinking about your ultimate customers, you’re really thinking through who you want to be as a company. No right answer exists, but all companies and entrepreneurs need to know who they want to be. Thinking about the customers you ultimately want to …