Module 7: Additional Resources
Articles: “Focus on the Customers You Want, Not the Ones You Have” by J.P. Eggers Video: “How to Run a User Interview” by Emmett Shear, Founder and CEO of Justin.tv and Twitch.
Articles: “Focus on the Customers You Want, Not the Ones You Have” by J.P. Eggers Video: “How to Run a User Interview” by Emmett Shear, Founder and CEO of Justin.tv and Twitch.
Unlike other modules, with this unit, you have no particular counterforce. When you’re thinking about your ultimate customers, you’re really thinking through who you want to be as a company. No right answer exists, but all companies and entrepreneurs need to know who they want to be. Thinking about the customers you ultimately want to …