Topic Tag: Additional Resources

Module 18: Additional Resources

Books: Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr Smart Business Metrics: Measure What Really Counts & Manage What Makes the Difference by Bob Phelps Articles: “5 Performance Metrics …

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Module 16: Additional Resources

Articles: “12 Steps to Create Revenue Projections for Any Startup” from Projection Hub “Effective Financial Projections for a Startup” from the Journal of Accountancy “How to Forecast Revenue and Growth” in Entrepreneur magazine

Module 15: Additional Resources

Books: The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz Video: “Culture” — a lecture by Brian Chesky, Founder of Airbnb, and …

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Module 11: Additional Resources

Books: The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Competition Demystified: A Radically Simplified Approach to Business Strategy …

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Module 10: Additional Resources

Books: Do Scale: A Road Map to Growing an Remarkable Company and Predictable Success: Getting Your Organization on the Growth Track – and Keeping It There by Les McKeown The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries What You Do Is Who You Are: How to …

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Module 5: Additional Resources

Books: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Articles and Websites: The Lean Nonprofit website “Why the Lean Start-Up Changes Everything” Videos: “Building Product, Talking to Users, and Growing” by Adora Cheung, Founder of Homejoy. “How to Build Products Users Love” by Kevin Hale, Founder …

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Module 1: Additional Resources

Books: The Start With Why series by Simon Senek 101 Mission Statements from Top Companies by Jeffrey Abrahams The Mission Statement Book: 301 Corporate Mission Statements from America’s Top Companies by Jeffrey Abrahams Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World by Ido Leffler and Lance …

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