Books: The Start With Why series by Simon Senek 101 Mission Statements from Top Companies by Jeffrey Abrahams The Mission Statement Book: 301 Corporate Mission Statements from America’s Top Companies by Jeffrey Abrahams Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World by Ido Leffler and Lance …
Not everyone can save the world. While grand designs are important and inspiring, a healthy dose of realism is equally important. What can realistically be accomplished in the near term – not some lofty grand vision – by your organization with the resources at hand?
Why does our organization make sense, and what is the organization’s mission? “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? …
Module 1: Why? The Mission and Purpose of a Company Read More »
