Topic Category: Understanding the Industry Ecosystem

Module 11: Additional Resources

Books: The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Competition Demystified: A Radically Simplified Approach to Business Strategy …

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Module 11: Conflicting Dynamic

The Blue Ocean Strategy Definition: ‘Blue Ocean Strategy [refers to] a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Occasionally, you see pure Blue Ocean companies. They’re creating a new …

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