Topic Category: Traction and Validation

Module 18: Additional Resources

Books: Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr Smart Business Metrics: Measure What Really Counts & Manage What Makes the Difference by Bob Phelps Articles: “5 Performance Metrics …

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Module 18: Conflicting Dynamic

Some people (myself included, sometimes) use what some may call the checking account methodology. You open up the checkbook: if your cash has grown, you won; if it’s decreased, you lost. While there is some measure of success in cash, this is far too simplified a process to really get a good basis for what …

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Man stands before whiteboard looking at metrics and charts.

Module 18: Metrics

“It’s a common misconception that money is every entrepreneur’s metric for success. It’s not, and nor should it be.” ― Richard Branson “What’s measured improves.” ― Peter Drucker “If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.” ― Scott …

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