Topic Category: Marketing and Sales Strategy

Module 9: Additional Resources

Articles: SEO in 2020: Build a Highly Profitable SEO Business and Create Your Passive Income. Place You in the Top Positions of Google and Earn Money with Affiliations by Luke Harris Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong and Chad Ridderson

Module 9: Conflicting Dynamic

If you are original, you have to be original.  Copying may be the sincerest form of flattery, but the uniqueness of your product and service deserves a unique marketing strategy. [This may be true, but keep it in check.]

Marketing team working on content strategy.

Module 9: Guerilla Marketing, Growth Hacking, and Other Sales Techniques

What sales techniques are going to be most effective in building your platform? “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” ― Jonah Berger, “Viral’s Secret Formula” “Content builds relationships. Relationships are built on trust. Trust builds revenue.” ― …

Module 9: Guerilla Marketing, Growth Hacking, and Other Sales Techniques Read More »

Module 6: Additional Resources

Articles: Read more about the Yeti story in Inc magazine’s “How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand” Videos: “Building Product, Talking to Users, and Growing” by Adora Cheung, Founder of Homejoy.

Module 6: Conflicting Dynamic

Often, the impulse is to just get started. You don’t know what you don’t know. A business plan is only as good as the paper it’s written on, and everyone, according to Mike Tyson, has a plan until they are hit in the face. However, planning is essential. Abraham Lincoln is wrongly attributed as saying, …

Module 6: Conflicting Dynamic Read More »

Woman's hands holding a dollar bill.

Module 6: Initial Customer Relationships and Retention, Alpha and Beta Customers, Finding and Attracting New Customers

Now that you have your story, how do you propose going forward? What is your next step? How are you going to get your first dollar? “You can put lipstick on a pig, but it is still a pig.” ― Barack Obama A journey of a thousand miles begins with a single step. Now that …

Module 6: Initial Customer Relationships and Retention, Alpha and Beta Customers, Finding and Attracting New Customers Read More »