Topic Category: Conflicting Dynamic

Module 10: Conflicting Dynamic

Culture is a key piece of operational efficiency. A good company culture builds trust, inspires, and creates an engaged workforce. Innumerable books and articles have been written about creating culture, and entrepreneurs who neglect to build a good culture do so at their own peril … But building culture in the planning stage is difficult, …

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Module 9: Conflicting Dynamic

If you are original, you have to be original.  Copying may be the sincerest form of flattery, but the uniqueness of your product and service deserves a unique marketing strategy. [This may be true, but keep it in check.]

Module 8: Conflicting Dynamic

A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …

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Module 6: Conflicting Dynamic

Often, the impulse is to just get started. You don’t know what you don’t know. A business plan is only as good as the paper it’s written on, and everyone, according to Mike Tyson, has a plan until they are hit in the face. However, planning is essential. Abraham Lincoln is wrongly attributed as saying, …

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Module 4: Conflicting Dynamic

Established companies with years of experience have advantages in branding. Corporations have the ability to simultaneously call upon their history (their founder story) or develop a narrative fit for the modern day — or both. Corporate brands can use their founder when it suits them or their employees or their customers (or whatever else a …

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Module 2: Conflicting Dynamic

When you use a reiterative process, you may not know precisely how your customer will use your product or service, and if you are in a good market, you may be able to get away with this. Some companies may not know initially what they want to be or what their value proposition is, but …

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Module 5: Conflicting Dynamic

To grab market share, a product must be demonstrably better than the current solution. By releasing your product early, you risk not having a product that is at that level, which will disappoint customers. This may create a challenge that has to be overcome later.

Module 1: Conflicting Dynamic

Not everyone can save the world. While grand designs are important and inspiring, a healthy dose of realism is equally important. What can realistically be accomplished in the near term – not some lofty grand vision – by your organization with the resources at hand?