In the entrepreneurial world, there’s often too much of a focus on intellectual property. In some areas, specifically life science, protecting your intellectual property (IP) is hugely important. However, in other areas (and sometimes even in life sciences), an inordinate amount of time and money are spent by companies on their IP. Just as an insurance salesman …
Books: The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Competition Demystified: A Radically Simplified Approach to Business Strategy …
The Blue Ocean Strategy Definition: ‘Blue Ocean Strategy [refers to] a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Occasionally, you see pure Blue Ocean companies. They’re creating a new …
Provide an ecosystem of relevant ‘players’ in the industry. “Keep your friends close, your enemies closer.” “Sometimes the lambs have to lie down with the wolves.” ― Bill Gates “A horse never runs so fast as when he has other horses to catch up and outpace.” ― Ovid Whether you’re disrupting a large swath of …
Books: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
What is unique about your company within the broader market context? “A journey of a thousand miles begins with a single step.” ― Lao Tzu “If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford Good markets can help make bad entrepreneurs better, but bad markets can make …
Module 3: Market Sizing, Go-to-Market Strategy, and Defensibility Read More »
