Articles: “12 Steps to Create Revenue Projections for Any Startup” from Projection Hub “Effective Financial Projections for a Startup” from the Journal of Accountancy “How to Forecast Revenue and Growth” in Entrepreneur magazine
When it comes to revenue forecasts, you are almost always better off being conservative, hitting your numbers, and looking like a winner. However, being too conservative does have its issues. You may not have the resources in place to service the new revenue; raising capital to expand to meet new customers may take longer; and …
“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” ― William Shakespeare, Macbeth “We have two classes of forecasters: Those who don’t know — and those who don’t know they don’t know.” ― John Kenneth Galbraith It may be a dollar …
Books: Do Scale: A Road Map to Growing an Remarkable Company and Predictable Success: Getting Your Organization on the Growth Track – and Keeping It There by Les McKeown The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries What You Do Is Who You Are: How to …
Culture is a key piece of operational efficiency. A good company culture builds trust, inspires, and creates an engaged workforce. Innumerable books and articles have been written about creating culture, and entrepreneurs who neglect to build a good culture do so at their own peril … But building culture in the planning stage is difficult, …
What do you need to create in order to produce your goods or services? After MVP, what’s the next thing you need to build out? “The road of a thousand miles begins with the first step.” ― Chinese proverb “There is only one way to eat an elephant: a bite at a time.” ― Desmond …
Module 10: Operating Your Business, the What, Best Practices, and Building Culture Read More »
A key component of all sales and marketing is branding. Branding is about storytelling and trust-building. The core principals of branding usually focus on purchasers in a broad sense, not necessarily focusing on how branding influences buying and decision-making. Branding is key to marketing, but it has to be balanced with and backed up by …
How are you going to influence or direct the sales process channel? “There is no sale without the story; no knockout without the setup.” ― Gary Vaynerchuk, author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too “We need to stop interrupting what people are interested in and be …
Module 8: Distribution, the Buyer’s Journey, and the Sales Process Read More »
