Books: Do Scale: A Road Map to Growing an Remarkable Company and Predictable Success: Getting Your Organization on the Growth Track – and Keeping It There by Les McKeown The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries What You Do Is Who You Are: How to …
Articles: SEO in 2020: Build a Highly Profitable SEO Business and Create Your Passive Income. Place You in the Top Positions of Google and Earn Money with Affiliations by Luke Harris Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong and Chad Ridderson
Articles: “Focus on the Customers You Want, Not the Ones You Have” by J.P. Eggers Video: “How to Run a User Interview” by Emmett Shear, Founder and CEO of Justin.tv and Twitch.
Articles: Read more about the Yeti story in Inc magazine’s “How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand” Videos: “Building Product, Talking to Users, and Growing” by Adora Cheung, Founder of Homejoy.
Books: Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee and Thomas Gerace
Books: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
Books: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet Articles and Websites: “How to Write a Great Value Proposition” “4 Steps to Building a Compelling Value Proposition” “How to Develop a Value Proposition for Your Business” Videos: “How to Build Products Users Love” by Kevin Hale, Founder of Wufoo and Partner at …
Books: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Articles and Websites: The Lean Nonprofit website “Why the Lean Start-Up Changes Everything” Videos: “Building Product, Talking to Users, and Growing” by Adora Cheung, Founder of Homejoy. “How to Build Products Users Love” by Kevin Hale, Founder …
Books: The Start With Why series by Simon Senek 101 Mission Statements from Top Companies by Jeffrey Abrahams The Mission Statement Book: 301 Corporate Mission Statements from America’s Top Companies by Jeffrey Abrahams Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World by Ido Leffler and Lance …
