Topic Category: Additional Resources

Module 20: Additional Resources

Video: “Sales and Marketing; How to Talk to Investors” by Tyler Bosmeny, founder and CEO of Clever; Michael Seibel, founder of and Socialcam and Partner at Y Combinator; Dalton Caldwell, founder of imeem and and Partner at Y Combiantor; and Qasar Younis, founder of Talkbin and Partner at Y Combinator

Module 18: Additional Resources

Books: Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr Smart Business Metrics: Measure What Really Counts & Manage What Makes the Difference by Bob Phelps Articles: “5 Performance Metrics …

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Module 17: Additional Resources

Books: High Growth Handbook by Elad Gil Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr Scaling Up: How a Few Companies Make It … and Why the Rest Don’t by Verne Harnish Articles: “Telling the Right Story With Numbers: Nailing Unit Economics” from Crunchbase News …

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Module 16: Additional Resources

Articles: “12 Steps to Create Revenue Projections for Any Startup” from Projection Hub “Effective Financial Projections for a Startup” from the Journal of Accountancy “How to Forecast Revenue and Growth” in Entrepreneur magazine

Module 15: Additional Resources

Books: The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz Video: “Culture” — a lecture by Brian Chesky, Founder of Airbnb, and …

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Module 14: Additional Resources

Books: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz Smartsourcing: Driving Innovation and Growth Through Outsourcing by Thomas M. Koulopoulos and Tom Roloff “Why Outsourcing Can Be a Game-Changer for Your Growing Company” by Jeff Barrett in Inc. magazine

Module 12: Additional Resources

Books: The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni High Growth Handbook: Scaling Startups from 10 to 10,000 People by Elad Gil, Chapter 5 Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Chapter 9 Video: “How to Manage” by Ben Horowitz, founder of Andreessen …

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Module 11: Additional Resources

Books: The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Competition Demystified: A Radically Simplified Approach to Business Strategy …

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