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The Structured Start-Up: An Online Course for Entrepreneurs

The Structured Start-Up was built on the belief that to obtain success, start-ups need careful planning, including the consideration of a myriad of factors that are evaluated reiteratively. Successful start-ups are not magic or lightning in a bottle. They are the result of successful execution of a prudent plan. Building on a plethora of resources from business and entrepreneurial leaders, The Structured Start-Up works through 20 aspects of entrepreneurial ventures critical to success.

If you’re an entrepreneur who’s already having great success with your business, this course is not for you. However, if you are: 

  • Beginning to think about an idea,
  • Actively working on bringing your idea to fruition,
  • Working on your business now but finding success to be a challenge,
  • Evaluating whether you are ready for funding, or
  • Finding that your business is working on you and not the other way around,

then The Structured Start-Up is for you. You can either move sequentially through the course or skip to the areas on which you need to focus.

The Structured Start-Up is designed to help entrepreneurs work hard and work wisely. These are the two things that individual founders can control – smart work and effort – and they’re critical components to success. And entrepreneurial success is not easy: while external factors such as luck, culture, privilege, geography, karma, and the like play a role in success or failure, the founder’s role is to position their company as best they can. The goal of The Structured Start-Up is to help facilitate this process.

To access The Structured Start-Up, you will need to purchase a membership. To purchase a membership, follow the links below.